PHILADELPHIA, PA—At a latte art throwdown this past weekend, local barista Blake Johnson stopped to make sure the espresso was dialed in, then proceeded to overpour his drink and get eliminated. “I just wanted to make sure the spro was on point,” said Johnson, who has been working in coffee for four months at a local multi-roaster. “I…
Author: RJ Joseph
RJ Joseph is a coffee lover, roaster, writer, ex-bitter barista, and founder of The Knockbox.
Grassy Flavors Just Part of Terroir, Assures Local Roaster on His Company’s Facebook Page
OAKLAND, CA—When a customer took to Yelp this morning to decry a local roaster’s coffees as “grassy and underdeveloped,” the roaster decided to head to his company’s Facebook page and educate his customer base about terroir. “We had a customer post on Yelp that our coffees were grassy and underdeveloped and I just wanted to take the time…