This piece is dedicated to Eric Dong, our excellent Patreon supporter and contributor whom we love and appreciate. By Joe Marrocco A successful mid-sized coffee roaster based in Springfield recently launched a new marketing campaign geared around the concept of “Indirect Trade Coffee.” I was able to sit down and chat with co-owner Makara Lowry about this movement and the…
Tag: direct trade
New Green Buyer Goes To Origin, Takes Picture, Makes First Direct Trade Purchase
By Robert Galbraith SANTA CRUZ, CA— Having recently been promoted to green buyer at a mid-sized West Coast coffee roastery, Desmond James was nervous about his first trip to origin. “After one of the importers we work with found out I had never been to origin, so they invited me to come on their next buying trip.…