Education, Entrepreneurship, Green Coffee

New “Indirect Trade” Ad Campaign Celebrates Opacity

A white mug of brown coffee sits amidst a pile of brown roasted coffee beans.

This piece is dedicated to Eric Dong, our excellent Patreon supporter and contributor whom we love and appreciate. By Joe Marrocco A successful mid-sized coffee roaster based in Springfield recently launched a new marketing campaign geared around the concept of “Indirect Trade Coffee.” I was able to sit down and chat with co-owner Makara Lowry about this movement and the…

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