DAVIS, CA— A new study released by UC Davis’s Coffee Campus this morning shows a shocking trend: an average of 97% of baristas laugh at the term “cupping” the first time they hear it. According to the report, the term “cupping,” which coffee professionals use to refer to a simple and standardized immersion brew used for assessing quality,…
Study Shows 97% of Baristas Laugh at the Term “Cupping” the First Time they Hear it
