By Colton Kirby
NASHVILLE, TN— A local popup coffee cart increased its net worth by 9.6% after acquiring a case of a popular oat-based milk alternative. To the cart’s owners, two 20-something self-professed coffee nerds, the decision came easily.
“After looking at market research and crunching some numbers, it only made sense,” says CEO and marketing director James Stewart. “It was hard to track down, but we feel it was totally worth it. I mean, it’s what our customers are asking for. Well, they will, once we get the financing worked out for the three-group Slayer we plan on mounting to our cart. Baby steps, though.”
CFO Webber Johnson echoed the sentiment.
“Despite the waitlist to buy a case and the fee to be put on the waitlist and the additional prioritization fee to be put at the top of the waitlist, we feel we’ve made the right choice. After all is said and done, we’d have to price an oat milk cappuccino at around $7 to break even, but we feel our customers likely won’t mind the additional cost considering the quality.”
The acquisition of the product set back the timeline on upgrading their grinder from the hand-crank unit they currently have, according to Johnson, but the two don’t seem to be deterred by the big expense.
Colton Kirby enjoys people, coffee, music, and writing, roughly in that order.
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