Education, Entrepreneurship, Green Coffee

New “Indirect Trade” Ad Campaign Celebrates Opacity

A white mug of brown coffee sits amidst a pile of brown roasted coffee beans.

This piece is dedicated to Eric Dong, our excellent Patreon supporter and contributor whom we love and appreciate. By Joe Marrocco A successful mid-sized coffee roaster based in Springfield recently launched a new marketing campaign geared around the concept of “Indirect Trade Coffee.” I was able to sit down and chat with co-owner Makara Lowry about this movement and the…

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Entrepreneurship, Inspiring People, New Products, Roasting

Blends Cool Again, Declares Coffee Pundit who Previously Declared Blends Uncool

A wooden table with coffee beans spilling out of a white mug.

  This piece is dedicated to Umeko Motoyoshi, our excellent Patreon supporter whom we love and appreciate.   NEW YORK CITY, NY— Breaking news coming out of Manhattan today as renowned coffee consultant, entrepreneur, roaster, and five-time regional barista champion Allen Eisner declared blends to be “cool again.” Mr. Eisner was also the person who had previously declared them “uncool,” and “so…

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Crowdfunds, Entrepreneurship, New Products

Millionaire Launches Kickstarter to Fund New Coffee Venture

Kickstarter logo on a blue-green background.

  SEATTLE, WA— Coffee millionaire Mike Newton announced the launch of a Kickstarter for his latest venture, a new roasting company that he says will be “super cool,” and “a game-changer.”   Newton, who previously grew a successful roasting company that he then sold for millions, feels that launching his newest venture via Kickstarter will help get the project some…

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Entrepreneurship, New Products

New Water Additive Allows You to Brew Coffee With Water

A droplet of water falling into a pool, all tinted purple and orange.

  MELBOURNE, AU— Entrepreneur and three-time Australian barista champion Stephen Volpe recently announced the launch of a new water additive that will “finally make it possible to brew great coffee with water.”   “As many of you know, coffee is 98% water,” he told reporters in a recent press conference. “So the water matters. But right now, the water we…

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Cafe, Entrepreneurship

Coffee Cart Popup Increases Net Worth by 10% After Purchasing Case of Oat Milk

A person in black pours oat milk from a silver steaming pitcher into a cappuccino with a tulip design.

  By Colton Kirby   NASHVILLE, TN— A local popup coffee cart increased its net worth by 9.6% after acquiring a case of a popular oat-based milk alternative. To the cart’s owners, two 20-something self-professed coffee nerds, the decision came easily.   “After looking at market research and crunching some numbers, it only made sense,” says CEO and marketing director…

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