Education, Entrepreneurship, Green Coffee

New “Indirect Trade” Ad Campaign Celebrates Opacity

A white mug of brown coffee sits amidst a pile of brown roasted coffee beans.

This piece is dedicated to Eric Dong, our excellent Patreon supporter and contributor whom we love and appreciate. By Joe Marrocco A successful mid-sized coffee roaster based in Springfield recently launched a new marketing campaign geared around the concept of “Indirect Trade Coffee.” I was able to sit down and chat with co-owner Makara Lowry about this movement and the…

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Education, New Products

Mom Uses New Pourover Once, Reverts to Keurig

A teal cup of black coffee on a wicker table.

  MORRISTOWN, NJ— According to recent reports, local mom Mary Schooner used the new pourover drip cone given to her by her son Michael once, before reverting to her tried-and-true Keurig.   “It was a really nice gift,” she told the Knockbox. “Really, I love it!”   Nevertheless, reports say, she used it once, while Michael was in the room,…

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Education, Inspiring People, Roasting

Roaster Learns So Much Every Day (From Listening to Podcasts)

A man with headphones and a baseball cap.

  PORTLAND, ME— Local roaster Pete Lopez learns so much every day he roasts coffee—mainly from listening to podcasts.   “I’ve been so grateful to be able to learn to roast. Since then, I’ve never stopped learning; every day, I learn so much.” Most of this learning, he says, is from listening to podcasts while he mindlessly roasts according to…

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Cafe, Education, Inspiring People

Barista Thinks of Perfect Analogy for Microfoamed Milk

A barista holds a white cappuccino cup and pours perfectly textured milk into espresso.

  This piece is dedicated to Weihong Zhang, our excellent Patreon supporter whom we love and appreciate.   By Nathanael May   CHARLOTTE, NC— Eschewing the standard options of “melted ice cream” and “wet paint,” local barista and aspiring shift lead Braedyn Kellson discovered what she believed to be the perfect analogy for teaching new baristas the expected texture of properly steamed…

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Education

Study Shows 97% of Baristas Laugh at the Term “Cupping” the First Time they Hear it

A person in a black shirt pours the water for a cupping.

  DAVIS, CA— A new study released by UC Davis’s Coffee Campus this morning shows a shocking trend: an average of 97% of baristas laugh at the term “cupping” the first time they hear it.   According to the report, the term “cupping,” which coffee professionals use to refer to a simple and standardized immersion brew used for assessing quality,…

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Coffee Events, Education, Green Coffee, Inspiring People, New Findings

At ASIC Conference, Science Experts Strongly Recommend Measuring Shit

white-gloved hand using a microscope.

  PORTLAND, OR— Last week, the Association for Science and Information on Coffee (ASIC) held its 27th biennial conference in Portland and shone a light on several critical issues affecting the future of coffee. Overall, they say, we as an industry really, really need to start measuring shit.   “As an industry, it’s super important that we work at consistently…

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