Education, Entrepreneurship, Green Coffee

New “Indirect Trade” Ad Campaign Celebrates Opacity

A white mug of brown coffee sits amidst a pile of brown roasted coffee beans.

This piece is dedicated to Eric Dong, our excellent Patreon supporter and contributor whom we love and appreciate. By Joe Marrocco A successful mid-sized coffee roaster based in Springfield recently launched a new marketing campaign geared around the concept of “Indirect Trade Coffee.” I was able to sit down and chat with co-owner Makara Lowry about this movement and the…

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Cafe, Customer Service

Barista Charges Less for Coffee He Doesn’t Like

An espresso in a double-walled glass cup on a wooden table.

  This piece is dedicated to Weihong Zhang, our excellent Patreon supporter whom we love and appreciate.   By Lucas Haladki   NASHVILLE, TN— On looking over his Square receipts for the week, specialty coffee lover Matt Martinez was surprised to find he had been charged $1.75 for “2 xtra shots” at his favorite local shop instead of the regular $3.75 for…

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Coffee Events

New “Coffee on a Cop” Program Widely Misinterpreted

A police officer in a bike helmet with a coffee.

  KANSAS CITY, KS— A national “Coffee on a Cop” program, launched last week, is being widely misinterpreted across the country.   The program, intended as a national effort to foster goodwill and communication between police and their constituencies, allowed coffee lovers to come to some of their favorite local coffee shops and have a police officer buy them a…

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Cafe, New Products

Barista ‘Broken’ after Finding Favorite Beans in Local Supermarket

A grocery store sells gourmet snacks,

  By Jack Crisfield   LONDON, UK— London barista Alex Benn recently expressed disgust on finding that his favorite roaster’s espresso blend is now available for “mass consumption” in his local supermarket.   Benn, head barista of a notoriously successful coffee shop in Dalston, claims his spirit and faith in the coffee industry has been ‘broken’ in response to the…

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Entrepreneurship, Inspiring People, New Products, Roasting

Blends Cool Again, Declares Coffee Pundit who Previously Declared Blends Uncool

A wooden table with coffee beans spilling out of a white mug.

  This piece is dedicated to Umeko Motoyoshi, our excellent Patreon supporter whom we love and appreciate.   NEW YORK CITY, NY— Breaking news coming out of Manhattan today as renowned coffee consultant, entrepreneur, roaster, and five-time regional barista champion Allen Eisner declared blends to be “cool again.” Mr. Eisner was also the person who had previously declared them “uncool,” and “so…

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Cafe, Coffee Events

New Cafe Lets You Cuddle and Adopt Adorable Vampire Bats

A small fuzzy brown vampire bat sits on a white table.

  HONOLULU, HI— You’re probably familiar with cat cafes, but this week, a brand-new concept has emerged with the launch of Honolulu’s beautiful new bat cafe, which allows guests to cuddle with and even adopt adorable vampire bats. With a concept this original, we had to check it out for ourselves. We flew to Hawaii to attend the soft opening,…

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Coffee Events, Inspiring People

Slurp of Excellence Finalist Sets Record for High Decibel Cupping

Golden cupping spoons in a rinse cup on a wooden table.

  By Chris Kornman   DUBLIN, OH— Unconfirmed news breaking from Dublin, Ohio, today where Q-Grader and self-described “power-slurper” Keith Underwood has set an international record for the highest recorded cupping slurp level at 128 decibels.   In total, three of the top five cup tasters logged sounds at or above the previously established record of 122 in last year’s…

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Cafe, Customer Service

Other Barista Knows My Order, Says Customer

A cash register screen shows a readout of the customer's change.

  This piece is dedicated to Velton Ross, our most excellent Patreon supporter without whom we couldn’t do this.    By Adam Heffelfinger   ANNAPOLIS, MD— The morning rush was in full swing at one local coffee shop this morning when housewife Julianne Akers reached the front of the queue. Akers, 44, received a cordial greeting from barista Rachael Ng, 27, who…

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